Superbowl Advertising

What is the company? playstation

Who is the target audience: guys of all ages

What persuasive method used (humor, action, celebrity, human interest, etc.)? action and theme music,
humor tacklin the guy with a slice of pizza

How were camera shots and editing used to enhance the message?
shots were put together nicely and went with audio
What is the slogan/message for the company?
live in your world, play in ours
Was the message effective? Why or why not?
yes because now i want to play this game

What is the company? budweiser

Who is the target audience: Anyone over 21

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor

How were camera shots and editing used to enhance the message? used review and rewind

What is the slogan/message for the company? The king of beers

Was the message effective? Why or why not? yeah because its funny


What is the company?  chrysler

Who is the target audience: women

What persuasive method used (humor, action, celebrity, human interest, etc.)? smooth and the best music

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? drive & love

Was the message effective? Why or why not? yeah because the girl was having a great time


What is the company? Pepsi

Who is the target audience: Anyone that drinks pepsi or like it

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor that everyone turns into the osmans

How were camera shots and editing used to enhance the message?edited the shot to be able to look like they zipped out of costumes

What is the slogan/message for the company? its a twist on a great thing

Was the message effective? Why or why not? Not really, didnt make sense it was just funny


What is the company? fed ex

Who is the target audience: people who order packages

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor that the guy who was stuck on the island could have been saved if he had opened the package.

How were camera shots and editing used to enhance the message? falskbacks were used

What is the slogan/message for the company? none

Was the message effective? Why or why not?  yeah because it was funny and showed dedication.


What is the company? dodge

Who is the target audience: men above the age of 25

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor that the guy was throwing up the beef jerky and chokin

How were camera shots and editing used to enhance the message? used action shots with the ram

What is the slogan/message for the company? grab life by the horns

Was the message effective? Why or why not?  yeah because they made the car look tough and nice looking


What is the company?  gatorade

Who is the target audience:  sports fan
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, action and dunking

How were camera shots and editing used to enhance the message? fast and hard shots

What is the slogan/message for the company? is it in you

Was the message effective? Why or why not?  yes because im thristy now and want some gatorade

What is the company?  SportsCenter

Who is the target audience: sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, the guy lost his super bowl ring and someone else got it.

How were camera shots and editing used to enhance the message? close up of ring on his hand

What is the slogan/message for the company? this is sportscenter.

Was the message effective? Why or why not? yeah because they use humor to make you wanna watch SC


What is the company? H and R block

Who is the target audience:  people who need someone to do their taxes

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor that beard man is supposed to shave his beard

How were camera shots and editing used to enhance the message? close up on his 30 million dollar fine.

What is the slogan/message for the company? double check

Was the message effective? Why or why not? yes because he lost a lot of his money in taxes.


What is the company? budlight

Who is the target audience: people who drink beer

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor that the custom is upside down

How were camera shots and editing used to enhance the message? couple close ups, one shot of the parade

What is the slogan/message for the company? make it a bud light

Was the message effective? Why or why not? yeah because it incorporates humor into the commercial\

Intro Video

http://www.youtube.com/watch?v=rmGCSUZd7i8

Camera Notes

What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
CAMERA
TAPE
TRIPOD
MICROPHONE
HEADPHONES
POWER SOURCE
LIGHT SOURCE

• Shooting into a light source = SILHOUETTE

Button to adjust =


• Where do you want your light source?
Infront of the Subject being interviewed

• On what object should you focus the camera?


• No tripod= BAD


Date and Time=


• What's the difference between SP/EP?
STANDARD PLAY - EXTENDED PLAY
in ________________.

• Pre-Roll-
2-3 seconds before you start your interview

• Post-Roll-
3-5 seconds after

CAMERA SHOTS:

***BACKGROUND:  6-8 feet from wall

• 1 Shot= middle of the chest to above the head

• 1 Shot with graphic= panned to side so theres a space for a graphic

• 2 Shot= 2 people from chest to above

• CU- close up shots

• MS- medium shot

• LS- Long shot

• ECU- extreme close up

• Rule of thirds-


CAMERA MOVEMENTS:
• Tilt- shoot upwards or downwards


• Pan- Side to side shot


• Zoom- Close Shot


• Dolly-

LIGHTS
• Key- Close light from the front


• Fill- Far light from the front


• Back- Back light.. self explanitory

MICROPHONES:
• Unidirectional- One direction mic
• Omnidirectional - every direction ; all
• Cardiod- One directional but have some width
• Lav/Lapel Microphone- One that you can clip on and not have to hold
• Boom Microphone- One thats on a pole that can be dropped down close to the subject